Swot Analysis-Saocony - 745 Words

SWOT Analysis As stated in our situation analysis over the past decade the United States has become more and more infatuated with being in shape. A healthier America provides means for our agency with a great opportunity to create a new running shoe that will provide comfort and functionality to the masses that are hitting the road at an increasing rate. Of the four majoring companies that lead the market in running shoes which are Nike, Adidas, Reebok and Saucony; we decided to go with Saocony. Due to the merger of Reebok and Adidas to form the Adidas Group, Saucony truly needed a new product to grab a piece of the $ 5 billion running market. Our Product like the Nike Plus, the sole will be prefitted with a cavity that will house†¦show more content†¦Ã¢â‚¬ ¢ Maintenance may cause problems in the future; replacing the minicomputer, the GPS system, the flexion plates, and other various devices. †¢ Another weakness of the shoe would be the weight and size of the shoe. Runners don’t want to be boggled down; they want to feel light and free. Strengths †¢ The targeting markets are limitless; we could target generation X, generation Y, and even the Baby Boomers. †¢ The installation of a mini computer to keep track of the time and distance your running. You can log on to the Saucony website and track your mileage and duration. †¢ The installation of a small GPS system to keep track of kids and older family members. †¢ The health orientation for people with walking difficulties. The forefoot plate allows you to propel forward as efficiently as possible while maximum cushioning with minimum deflection allowing the user to run longer and faster. It also has TPU plates to help transition you quickly and efficiently from heel to forefoot †¢ Most importantly the new shoe by Saucony will be cheaper than the competitions new shoe; the Nike Plus is priced at $129.99 and the new Adidas 1 running shoe is priced at $150.00. B. Opportunities and Threats The Sporting Goods Manufacturers Association (SGMA-2) reports a 5.8% increase in the industry for 2006 as defined by manufacturers sales in the U.S. of $65.3 billion. This percentage growth compares favorably to the gross domestic product